Cookie Monster’s Letter of the Day: P

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P is for Penzeys and also for PunchFork.

This past weekend, I finally got around to making a trip to Penzeys, an awesome spice company with a mail-order catalog and retail stores nation-wide. They opened a retail store in Austin earlier this year–which has ever since been on my want-to-do list.

My mission at Penzeys was to find two new spices to incorporate into my spice cabinet. There were over 250 different spices to choose from, so I wandered around the store for close to a half an hour, checking out all kinds of dried herbs, seasonings, baking spices, curries, and chilis.

Eventually, I decided to try two spices that I thought would work well with a variety of veggies, tofu, and starches: Powdered Rosemary and Penzey’s Old World Seasoning (made up of 18 different spices–paprika, salt, sugar, celery, garlic, onion, black pepper, parsley, dill, caraway, turmeric, dill, bay leaf, marjoram, thyme, savory, basil, rosemary).

Immediately, I had big plans for the powdered rosemary. I wanted to pour it all over some Crash Hot Potatoes that I saw on PunchFork. (The all-food version of Pinterest. Grab a napkin and get ready to drool. Also, get ready to feel overly ambitious about what you are going to whip up this week!)

That night I tested out the potato recipe, which turned out perfectly crunchy and flavorful. The powdered rosemary is definitely a new favorite. It’s more subtle than fresh rosemary, which was exactly what I wanted. As for the Old World Seasoning, I threw it on some veggies with a bit of olive oil, which also was delicious. I see this seasoning working well with all kinds of stir fry recipes in the future.

 P is for plate. And I licked mine clean.


  1. Carrie

    Powdered Rosemary! That is definitely a clever invention. I love the taste and scent of rosemary but I’m never big on the mouth feel; it feels like I am chewing on a twig!

  2. Lee Stokes Hilton

    I’m such a Penzey’s fan — glad to hear there’s at least one more in Austin. And thanks for mentioning that Crashed Potato recipe — sounds fabulous. And I’ll try it with some of Penzey’s Florida Seasoned Pepper or Fox Point, which goes great on everything.

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